Standing Out in Business

Have you ever had an idea that you thought was amazing and turns out it was actually the stupidest idea you've ever made? Well so has Seth Godin. Seth is a guiding light in new age marketing and in his speech about standing out, he shares his little secrets on how to make your adds sell better and make you more money.

Godin started off by talking about sliced bread, he stated that in the first 15 years no one really knew about it or what it was. Then once wonder bread came along they helped it spread. "Ideas that spread win" was the quote on many of the pictures he showed throughout his speech. The heart of spreading ideas is using the T.V. and media. This helps to get your idea to more people and also to try and get them to remember your product.

That bring us to the TV-industrial complex, which is the idea that if you buy ads which gets you more distribution, then the distribution help you sell more products, that makes you more profits to buy more adds. However, they have realized that over the last few years that same thought process and way of working is no longer working. One reason why that is, is because consumers "have way more choices than they used to and way less time."

Seth goes on to say that they things that are going to sell are things that are remarkable. It used to be that companies were making average products for average people and just going for the center, but now we should instead market to the innovators and early adopters because they care "and if your lucky they'll tell their friends and it will spread through the curve."